Anuga is one of the world’s largest international food industry trade fairs, which takes place every other year in Cologne, Germany. Organized by the Serbian Chamber of Commerce (PKS) and the Development Agency of Serbia (RAS), Serbian manufacturers presented themselves at the National Stand of Serbia, including PREST with its SMILIES brand.
We have created initial contact with potential partners from all countries of the former Yugoslavia region (Montenegro, Bosnia & Herzegovina, North Macedonia, Slovenia, Croatia), from EU countries (Netherlands, Germany, France, Italy, Romania, Austria, Hungary, Bulgaria, Sweden, Poland, Slovakia, etc), as well as with potential partners as far away as Brazil, Australia, UAE, Saudi Arabia, Palestine, Israel, Chile, Lebanon. In addition to new business development, we also had the opportunity to learn about the latest trends and innovations in the food industry, to make contacts with potential new suppliers of ingredients and to assess our position on the global market.
